“Timelessness” highlights the longevity given in every piece of clothing found in Love, Bonito. Emphasizing on the value of investing in pieces that evolve together with you.

This campaign idea emerged when we noticed that there was a lack of newer generations shopping at Love Bonito. To dive deeper, we conducted a survey and gathered insights from people in their 20s to 30s.

CREATIVE DIRECTION:
"SUME" SUN JIXUAN
HAISAN ANAND (ME)

DESIGN COMMUNICATION & EXPERIENCES:
JOYCELYN KOH
ANGEL "JYU" LIM